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KIO is a creative team based in Seoul, South Korea. We specialize in branding and graphic design, working in the fields of arts and culture. We are collaborating with artists, companies, magazines, creative groups as well as museums, galleries, publishers and cultural foundations.



We are Studio KIO, Creative team living and working in Seoul, Korea.

We have worked mainly in cultural area, collaborating with museums, galleries,

publishers and cultural foundations as well as individual artists,

on the design of graphic identities and publications.


Helena Rebranding: 헬레나 리브랜딩 프로젝트
Branding / 2025 / Client: Helena Flower




HELENA(헬레나플라워)는 꽃이라는 언어로 마음을 전하는 경험을 제공하는 플라워 브랜드입니다. 줄기(Stem)를 모티브로 정제된 심볼을 개발하였으며, 서체·컬러 시스템·패턴·패키지 등 시각 요소 전반에서 꽃의 요소를 추상적으로 해석하고 표현하여 브랜드 아이덴티티를 재정립하였습니다.