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KIO is a creative team based in Seoul, South Korea. We specialize in branding and graphic design, working in the fields of arts and culture. We are collaborating with artists, companies, magazines, creative groups as well as museums, galleries, publishers and cultural foundations.

We are Studio KIO, Creative team living and working in Seoul, Korea.

We have worked mainly in cultural area, collaborating with museums, galleries,

publishers and cultural foundations as well as individual artists,

on the design of graphic identities and publications.

The Coolest Hotel
Brand identity design / 2023 / Client: The Coolest Hotel

MZ 세대들의 놀이터가 되는 호텔을 컨셉으로 한 부산의 The Coolest Hotel (더쿨리스트호텔) 브랜드 아이덴티티 디자인. The Coolest Hotel의 이니셜로 구성된 로고는 볼드한 서체를 사용해 역동적이고 명확한 인상을 전달한다. 각 글자 사이의 가느다란 직선은 TCH의 섬세한 케어와 다채로운 매력을 상징한다.
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